BP Rolls

I worked with BP Rolls to replace their outdated website with a modern, mobile-friendly platform that better represents their multi-location automotive repair business. The focus was on improving user experience, strengthening their brand presence online, and boosting local search visibility across their four depot locations. Here’s how the project unfolded and what we achieved together.

Get in touch Visit site

Background

BP Rolls is an independent automotive repair business with depots in Andover, Newport, Hull and Haslingden. With decades of experience serving customers across multiple locations, they needed a digital presence that matched the quality and professionalism customers experienced in person. Their existing website felt outdated and wasn’t converting visitors into enquiries effectively, putting them at a disadvantage against larger competitors in their regions.

Challenge

The core challenge was to modernise BP Rolls’ online presence whilst improving search visibility and lead generation. Their old site wasn’t mobile-friendly, navigation was confusing, and key information was hard to find. They needed a website that would work seamlessly across all devices, reflect their established brand values, and turn casual browsers into genuine enquiries. Improving local SEO performance across their multiple depot locations was essential to compete effectively in their markets.

Solution

I designed and built a clean, mobile-responsive website that prioritised user experience and clear calls-to-action. The site structure was simplified to help visitors find services and depot information quickly, with improved contact forms positioned strategically throughout. I implemented on-page SEO best practices, optimised page speed, and strengthened their local search presence through technical improvements. The result: a modern, professional website that drives more enquiries, performs well across all devices, and positions BP Rolls competitively in local search results across all their locations.